Once Upon A Time in Scotland
Timeline
Evergreen
2025 & 2026
To accompany Glenmorangie's episodic short film series 'Once Upon A Time in Scotland' featuring the iconic Harrison Ford, my team and I were tasked to create assets for a 360 campaign. Using assets from the film and photography shoot, we created the campaign using a scalable visual system for the US market that can be applied in both ATL and BTL. Straying from the usual pops of color Glenmorangie had been using in past campaigns, this focuses on modern simplicity and heritage.
My Role
Lead Art Director responsible for layout scalability, typography, print and digital assets, POSM, OOH, and production oversight for all components.
Responsibilities
- Art Direction
- Layout Scalability
- Print and Digital
- OOH
PRINT + POSM
DIGITAL
OOH
Photoshoot + Asset Creation
Timeline
Evergreen
2020-2023
As the creative lead, I owned the visual pipeline from concept to execution. I spearheaded the initial ideation and mockups, established the visual and set direction during production, and oversaw the final post-production and retouching to ensure every asset met the brand’s premium standards.
Glenmorangie needed a fresh, versatile suite of assets to support its evolving brand direction across both digital and print channels. The goal was to create a high-fidelity visual library that could seamlessly anchor upcoming marketing campaigns, product promotions, and brand storytelling.
My Role
Responsibilities
- Asset Creation
- Conceptualization and Ideation
- Print and Digital
- Post-Production