2025 Belvedere
Campaign
With Belvedere's refreshed brand identity established in 2024 and the campaign imagery already supplied by the client, the 2025 Evergreen Campaign needed a new layout system that could bring the approved creative into a more flexible and scalable framework. In addition to adapting the existing imagery, the campaign also required a refreshed call-to-action structure that could guide consumers clearly across different formats and support the evergreen nature of the campaign throughout the year. The challenge was to create a system that felt cohesive and elevated, yet adaptable enough to roll out efficiently across multiple touchpoints.
Timeline
My Role
Responsibilities
Evergreen
2025-2026
My role was to develop a scalable layout system and refreshed call-to-action hierarchy that could be adapted across a wide range of retail and marketing touchpoints.
By balancing the established creative with the updated brand guidelines, I created a flexible design system that translated seamlessly across print, digital, and in-store applications, ensuring a cohesive and premium brand experience throughout the campaign.
- Art Direction
- Hero Visual Layout
- Print and Digital
- WOW Display Design
- Campaign Adaptation
PRINT + DISPLAYS
DIGITAL + MERCH
2025 Summer
Fry & Martini Day
To celebrate National Fry Day, Belvedere launched Fry & Martini Day, a seasonal promotion encouraging guests to enjoy a Belvedere martini paired with complimentary fries at participating restaurants and bars.
By creating a flexible design system that spanned the microsite and point-of-sale materials, the campaign encouraged participation while reinforcing Belvedere's premium yet approachable brand personality.
Timeline
My Role
Responsibilities
Q3
July 2025
I developed the campaign's visual identity, creating a flexible design system that connected digital and in-venue experiences through a cohesive promotional campaign.
The design system supported promotional messaging, drove awareness of the offer, and maintained a cohesive experience across every consumer touchpoint.
- Campaign Lockup
- Web Design
- Print POSM
- E-retail & Social