Moët Hennessy Portfolio
Digital Assets
Moët Hennessy set out to refresh the visual asset library for its champagne portfolio with a new suite of imagery that could support both elevated brand storytelling and digital retail needs. The goal was to create a versatile set of assets that felt premium, cohesive, and adaptable across a range of marketing channels, from campaign use to e-commerce and e-retail placements.
Timeline
My Role
Responsibilities
Evergreen
2019-2021
I developed composited reference visuals to guide the creative direction, collaborated closely with the set designer and prop stylist to achieve the desired aesthetic within budget, and partnered with the Creative Director to lead the photoshoot.
Following production, I managed the retouching process and translated the final photography into a series of e-retail banners and digital assets, ensuring the imagery remained consistent and impactful across every platform.
- Creative Concept Comps
- Photoshoot Art Direction
- Shot List & Visual References
- Creative Production Oversight
- Post-Production Management
- E-retail & Digital Marketing